Beyond the Key Episode of the week
By Jeremy Fitch
Chris Broussard is moving on from ESPN after 12 years of breaking news and insider insight that will never be forgotten.
Fox Sports 1 and Broussard are teaming as has been rumored over the past few days.
Over the past 12 years with ESPN Broussard has been a role model not only for his reporting and inside knowledge, but also for his faith.
I caught up with him last month when he came to Liberty University.
Former ESPN NBA analyst and founder of K.I.N.G. ministries, as his website put it, a leader of men, Chris Broussard brings his faith center stage. In a mainly secular business he says he hopes to inspire the next generation of Christian sports broadcasters.
“Don’t just say, ‘I’m a believer. God is going to bless me in broadcasting.’ You have to work hard. I believe Christians should be among the hardest working people in the world,” said Broussard.
Being in a business surrounded by athletes and broadcasting colleagues, it is not always a time to speak out on your beliefs, but when the opportunity arises Broussard does not shy away from the chance to share.
“We want athletes and others to speak out…when we agree with them, but if you do disagree with them then we don’t want them to speak out or public figures to speak out. So people can be intolerant towards certain things, but…look I believe that God is always watching over me and He is directing my steps. As long as my heart is in the right place and I’m really trying to follow him, when the door is opened I should share and just trust the results to him,” says Broussard following Liberty University’s Convocation.
Broussard said God was not always first for him, but his lifestyle and beliefs changed in his senior year of college.
“Whatever you are doing, you are representing Christ, and so I want to be the best reporter, the best journalist, the best analyst I can be because it is a reflection on Christ and I am doing it unto the Lord,” said Broussard.
The public sees Broussard on TV and K.I.N.G. as he is the founder, but just like he came and spoke to the Liberty University student body, he is so much more than someone that sports fans see sitting in front of the camera on a daily basis.
“One of the great things, to me arguably the greatest thing about being in the public eye, whatever it is whether you’re an athlete, whether you’re a broadcaster, a person known publically, is that people want to hear from you. So I go speak at churches, I speak at colleges, I speak at high schools and other venues and people want to hear what I have to say. I really have a great opportunity to impact people,” says Broussard on how uses his public platform and K.I.N.G. to help raise up the next generation.
During the NBA season and traveling so often, Broussard said how he keeps himself accountable while being on the road for an extended period of time.
“I would say Romans 8:28. ‘All things work together for good for them that love the Lord and them that are called according to his purpose.’ So even if on the surface it appears to be going bad, you can know that somehow this is going to work out for good and that can…calm you down and let you relax,” said Broussard.
Known for breaking NBA news all year long, he utilizes his sources to break stories before others in the industry. He elaborated on why sources are so important in today’s reporting.
“The news cycle is endless, it’s 24/7. Sources are how you get your information…It’s unfortunate that a lot of it is anonymous, I would prefer it to be more out in the open,” said Broussard.
He described this with an example of an NBA general manager wanting to trade a player, but that the GM cannot just come out and say those kinds of things because it would cause disgruntle around the organization, so Broussard said that is part of the reason why so much of what is reported with sources is anonymous.
Christian faith is the center piece of his life, but most people know him to be a sports analyst and personality, and he gave advice on how the next generation could be the person in his shoes someday.
“Don’t despise small beginnings…The best way to get to an ESPN or a Fox or CBS, whoever is to excel and dominate where you are at. If you start at a small newspaper, then own that beat…write good stories, report great stories, break stories, be great on camera…make people take note of you,” said Broussard.