Future of Kicks in Basketball: Lavar Ball changing the game or hurting Lonzo Ball's NBA Draft stock?
By Jeremy Fitch: NBA Media Member
The hype of LaVar Ball had died down in recent weeks since the college basketball season came to a close, but we all knew that would not last long.
News broke earlier this week that Nike, Adidas and Under Armour wanted nothing to do with the Ball family brand known as, "Big Baller Brand."
Twitter reacted in the only way it knows how, by making fun of, but also pointing to the fact that LaVar Ball is already costing his son Lonzo millions of dollars.
With LaVar, he is looking to do something that not many if any have tried to do for his kids coming right out of college and thats have their own brand, creating clothing and shoes.
While it is a great idea, his personality is rubbing a lot of classic businesses like Nike the wrong way.
If I were him I would try and use one of these companies on a two year deal, then once Lonzo is actually a name brand in the League the Big Baller Brand could make more of a push.
With the rejections only continuing to come the Ball families way, I sent out this idea of twitter the other day:
While New Balance would not be great for the game day kicks, they could make some series lifestyle kicks that many fans would purchase.
Look at how New Balance has done with the college age around the country with their lifestyle kicks lately. It would be worth he partnership and would be something different that we have not seen before.
This is a story that is not even close to ending, but in my opinion if the "Big Baller Brand plays its cards right, we are looking at the future of doing business in the NBA in the realm of the shoe game.